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My Shadow Day Experience

Written by: Ariana Bocanegra

 

I had an amazing time shadowing Rebecca Fontenot, editor in chief of San Antonio Magazine. What was so amazing about this shadow day was that I was able to learn about 2 industries in one day: the magazine industry and the broadcast industry.
 
Broadcast: Rebecca appeared on the San Antonio Living show produced by WOAI to promote the April issue of San Antonio Magazine. We sat behind the scenes of the production. We saw the preparations made before each segment of the show was videotaped. There was all sorts of commotion as everyone prepared to go on air, but once the show was on air, everyone was quiet and focused in the background.
 
Magazine: I had no idea how much work goes into publishing a magazine. There are four account executives who sell ad space to companies who might be interested in reaching the San Antonio Magazine readers as customers. There is a graphic designer who designs the layout of pages and all images that go into the magazine. They have a photojournalist who takes pictures that are needed for an issue. They have a circulation and marketing manager who attempts to increase the number of subscribers to the magazine by making events and using other marketing techniques. The editor in chief and the assistant decide what goes in the magazine and what gets taken out. They are the filter for the message that the magazine wants to voice. There are also freelance writers and photographers who contribute to the magazine whenever it is needed.
 
Overall, I had a very interesting experience and I wanted to share what I learned about the magazine and broadcast industry!
 
 
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Posted by on April 10, 2013 in Uncategorized

 
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Night With the Pros Guests

Night With the Pros Guests

As many of you may know one of PRSSA’s biggest events, Night With the Pros, is right around the corner. We hope you all are as excited as we are to meet this deiverse group of professionals. To better prepare you for the event Tanya has created a flier with all the head shots and bios for each professional. We look forward to seeing you tomorrow at 6pm in UC Ballroom 2! Do not forget to bring your resumes and a notepad to take notes. Dress is business casual!

 
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Posted by on April 9, 2013 in Uncategorized

 
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Red Ventures Workshop/Social

Red Ventures Workshop/Social

Red ventures will be having a workshop/social on April 18th. To attend members need to RSVP to prssa.utsa@gmail.com by April 12th at 5pm. Also, because there will be alcohol at the social we need for members to RSVP with their date of birth confirming that they will be 21 by April 18th.

Don’t miss out on this great networking opportunity so RSVP today!

 
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Posted by on April 3, 2013 in Uncategorized

 
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Night With the Pros: 2nd Pro Bio and Head Shot

Night With the Pros: 2nd Pro Bio and Head Shot

Having a love of fashion since she was a child, Cynthia Chapa, knew that the fashion industry was something that she wanted to be a part of. Cynthia graduated from the University of the Incarnate Word in 2000, where she graduated with a Bachelor of Arts Degree in Fashion Merchandising Cum Laude. Since her college years, Cynthia has served as a Merchandise Manager and produced many fashion shows for stores such as : Dillards, Gap and Ann Taylor. Cynthia shared her experience and knowledge about the fashion industry with students at the International Academy of Design and Technology, where she worked as the Department Chair for the Fashion Department for 5 years. Since serving as the Department Chair, Cynthia produced close to 40 fashion shows for the students at IADT, and helped the department to earn the Fashion Rising Star Award in the Education Category for SA Fashion Week 2010. Cynthia served as Co-Regional Director for Fashion Group International of San Antonio, and was a key person in initiating San Antonio’s Fashion Week. Last year, she served as Director for SA Fashion Week 2011, and received the Fashion Rising Star Award in the category of Fashion Advocate during SA Fashion Week 2011. Cynthia is a contributing fashion writer for the blog, “Fashionably San Antonio,” and the website “Popular Hispanics,” and frequently appears on Great Day SA and Fox News 35 Morning Show as a fashion personality. Cynthia received her Masters Degree in December 2010 concentrating in Organizational Development and continues to lead the fashion community is San Antonio as well as now serving as the Community Relations Manager for IADT.

 
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Posted by on April 3, 2013 in Uncategorized

 

Night With the Pros: 1st Pro Bio and Head Shot

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Anthony Pedrotti

I graduated from University of Texas at San Antonio in December of 2006 with a Marketing degree. I started working for my parents who own a catering company and venue in 2007. Well I had always worked with them on and off again through college, but I began full-time sales in 2007. I have run through a couple of marketing campaigns with them and increased web presence. I reach out to local and national clients on a daily basis. I also sell the events to the end client and attend almost every event. Our sales do fluctuate with the economy. I truly love putting all of these events together and then seeing them come to life.

 
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Posted by on March 28, 2013 in Uncategorized

 

**Attention Members**

Below is a list of important dates:

March 25-29 – Communication Week
March 26 – Twitter Chat, 8:00pm
April 3 – PR Committee Meeting, JPL Lobby, 6:45pm
April 4 – PRSA Luncheon, The Bright Shawl 819 Augusta St, 11:30
April 10 – Night With The Pros, UC Ballroom 2, 6:00pm
April 12 – Chapter Social, Main Event, Time TBA
April 17 – Webinar meeting, 6:00pm    
April 18 – Red Ventures, Detail to come, RSVP required
April 20 – San Antonio Aids Foundation’s Day of Caring, 9am-1pm
April 20 – PRSSA mixer w/ UT Austin, St. Edwards and Texas State, Floating the river, More details to come
May 10 – Banquet, Brio at La Cantera, Details to come

If you have any questions about any of the meetings or events please feel free to contact an officer. If you need any of our emails, they are located on a flier on our bulletin board located in the MH building.

 
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Posted by on March 23, 2013 in Uncategorized

 

Making A Difference During Spring Break

While some students are spending their time floating the river for spring break, PRSSA was spending their time volunteering to a great cause. Meals on Wheels is an organization that thrives with the help of volunteers. During spring break regular volunteers go home leaving a shortage of people to cover routes. Students from around San Antonio stepped up to fill that shortage. PRSSA was amongst those students. For a chance to see this chapter in action click on the link below. Way to go above and beyond PRSSA!

http://m.ksat.com/news/Students-teachers-spend-spring-break-volunteering/-/15126192/19288582/-/30718sz/-/index.html

 
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Posted by on March 13, 2013 in Uncategorized

 
 
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